FESTOOL
#HEARTWORK CAMPAIGN
My contribution: photography and movie images / film.
All images had to be shot with different media usage in mind. So while taking
the picture, I had to frame it by keeping the possibility in mind of later cropping it
to different landscape and portrait formats.
For this production I had to combine the roles of a photographer and a DOP at the same time, taking the still shots on a Canon R5 and filming the moving images of the same scene on a Canon C70 cinema camera. This workflow ensured that we had the same camera angles, scenes and overall look in the still images as well as the moving images. It took quite an amount of preparation, since we had to plan ahead the still image frames. But in the end, it worked out very well, thanks to an awesome team.
Client: FESTOOL
Context: #HEARTWORK ad campaign
Agency: THJNK Hamburg
Creative Direction: Pia Kronsbein
Photography and Videography: Sven Cichowicz
